About us
For over 50 years
Since 1973, from father to son, Gendron Assurance has grown thanks to its commitment to loyal clients. By offering personalized service and expert advice, we meet our clients' most specific needs.
The Broker's Role
What Is an Insurance Broker?
Your insurance broker, by your side at every step.
In plain terms, a broker evaluates the market and shops for coverage on your behalf. A broker works with multiple insurers, allowing you to save time and, very often, money, while also benefiting from a professional's expertise. We compare different options to find the best protection for your unique needs and budget.
Here's what we actually do for you:
Shopping the market for Yyou
Instead of calling 10 different companies for quotes, we query all our partner insurers in one quote to find you the best deal.
We give you unbiased advice
Our goal isn't to sell you the most expensive policy, but to find the exact coverage you need, tailored to your budget.
Simplifying your policy
We translate complex legal jargon into everyday language. Our goal is to give you total clarity, so you know exactly what is covered and what isn't.
By your side during a claim
If you ever need to file a claim, you will never have to do it alone. We are here to guide and advise you every step of the way, making the process with the insurance company as smooth and stress-free as possible.
Fees That Often Pay for Themselves
Our fees are transparent and very often pay for themselves through the savings we achieve for you. Our access to a multitude of partner insurers allows us to negotiate competitive rates for personalized coverage.
Our story, father to son: over 50 years of closeness
The Foundation in Saint-Hyacinthe
Alcide Gendron opens the very first property and casualty insurance brokerage office in Saint-Hyacinthe. A family adventure begins, rooted in closeness, transparency, and trust.
The Next Generation and Expansion to the South Shore
The second generation steps up: Yves Gendron takes over the Longueuil office to extend our presence on Montreal's South Shore, while his brother Alain continues operations in Saint-Hyacinthe.
The legacy continues
A new generation, the same vision of closeness. André Gendron takes over from his uncle Alain and commits to driving the firm forward while preserving its core human values.
Local consolidation
A new chapter unfolds with the consolidation of our forces in a modern office on Taschereau Boulevard, strengthening our presence with our local clientele.
A modern turn at Quartier Dix30
Gendron Assurance modernizes its brand, develops its online insurance quote solutions, and moves into its current premises in Brossard (Dix30). Same human mission, with an entirely renewed technological energy.
President & Certified Broker
Meet André Gendron, President and Certified Broker
With over 15 years of active experience in property and casualty insurance in Quebec, André took over the firm with a clear mission: to put control back in the hands of consumers through straightforward explanations and easy digital access.
Certified by the Autorité des marchés financiers (AMF), he is actively involved in ensuring that every client, whether an individual looking for home insurance or a construction entrepreneur, receives objective and honest advice.
“Put control back in the hands of consumers through straightforward explanations and easy digital access.”
André also ensures that our team stays deeply connected to the community. Whether you prefer to reach out by phone, email, or drop by in person at our Brossard office, we are always here to help.
The difference of working with an insurance broker
Many people think all insurance companies offer the same thing. That's wrong. Here's why going through our insurance brokerage changes everything for you:
Ready to get your insurance quotes in minutes?
Experience the difference of modern brokerage service. Get your auto or home insurance quote online, or contact one of our brokers for your business insurance needs.
